Bang & Olufsen

The spirit of innovation

Peter Bang and Svend Olufsen

In 1925, working out of a Danish farmhouse, Peter Bang and Svend Olufsen reinvented the radio, developing The Eliminator, the first mass-produced radio that could be plugged into the wall, without the need for a battery. A century later, that entrepreneurial spirit of innovation lives on in everything we do. It’s what drives us: to change how we all hear, see and feel the world.

Take a fun look at our innovation journey from 1925 to today.

 

A century of firsts

Shaping history

From the beginning we have not just predicted, but also shaped home design trends. Our century of firsts includes reinventing the turntable and introducing touch-sensitive controls that defined the look of an era. We pioneered the creation of universal remote controls, as well as connected home speaker setups. Our latest speaker technology leads the electronics industry in longevity and upgradeability. And the list goes on.

Beogram

The original Think Different

Always improving

Our 1960s brand slogan, ‘We think differently’, remains inspiring – rooting us in an approach to design that embraces risk and experimentation. This spirit of innovation has led to many of our products being celebrated and collected by leading art and design museums, including MoMA’s permanent collection. But these aren’t museum pieces: we constantly strive to improve.

MoMa Museum displaying Beogram

A commitment to sustainability

True longevity

Creating long lasting products and enduring magical experiences are part of our fundamental beliefs. We embrace the principles of a circular economy and promoting responsible consumption. We work towards the ultimate goal of making all components that impact the product lifetime replaceable, customizable and upgradeable, ensuring we extend the life of our products indefinitely. It is an integral part of our journey.

A COMMITMENT TO SUSTAINABILTY

Always exploring

Echoes from the Future

Our story continues to evolve, but it is always led by the same spirit of innovation, and a determination to make our products the best they can possibly be. There’s a lot more to come – and we want you to join us on the journey: sign up to our newsletter and follow us on social media to become part of our future...

Beoplay E8 sport

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